Chess is Global — And So Are We: Why Expanding Our Reach Matters
Chess knows no borders. From the crowded parks of New York to quiet cafés in Paris, from school clubs in Delhi to competitive tournaments in London, this timeless game continues to unite minds and cultures across the globe.
At Official Staunton, we’ve spent decades crafting chess sets that honour the game’s rich tradition — and now, with the launch of our international website, we’re proud to bring our craftsmanship to players in every corner of the world.
Why Global Reach Matters
For years, we’ve served customers primarily through our UK-based platform. But as demand grew from the USA, Europe, Australia, and beyond, one thing became clear: chess is more global than ever, and so must we be.
The decision to expand internationally isn’t just about logistics — it’s about meeting players where they are, offering affordable, authentic, and artisan-made chess sets, no matter your country or currency.
Making Quality More Accessible
By dispatching directly from our craft hub in Amritsar, India, we’re able to deliver the same handcrafted Staunton chess sets at better prices with faster, more efficient global fulfilment. It’s our way of keeping the game inclusive, ensuring that more players — from beginners to collectors — can experience quality without compromise.
Preserving Heritage, Embracing the Future
We’re deeply proud of the heritage behind our name, but we’re not bound by tradition alone. Our move to serve a global audience is a reflection of what chess has always represented: connection, strategy, and timeless elegance — shared across continents and cultures.
From a thoughtful gift in Canada to a tournament-ready set in Italy, we’re honoured to be part of your journey, wherever you are in the world.